Writing Samples

  • My HealtheVet newsletter header, article blurb, and image of women with prosthetic leg sitting on a couch typing on a laptop.

    Public Services Newsletter and Blog Articles

    As the editorial lead of the My HealtheVet newsletter, I curate a bi-weekly offering of engaging health and benefits resources, including 4-6 original blog articles. With over 1.3 million Veteran subscribers, the newsletter consistently achieves a click rate over 90% greater than the median for public sector newsletters.

    Read "My HealtheVet Newsletter"
  • State of Grace: The School of Restorative Arts brings incarcerated and free students together in a unique classroom: Stateville Correctional Center.

    Mission-driven Magazine Feature

    In this university alumni magazine article, I examine an innovative prison education program, giving potential benefactors an inside look at the program and its impact.

    Read "State of Grace"
  • A Transformative Model for Recruiting and Retaining Excellent Educators

    Nonprofit White Paper

    For this project I conducted research and interviews to examine the impact of AUSL’s teacher residency program in Chicago public schools.

    Read "A Transformative Model"
  • Graphic timeline of My HealtheVet milestones

    Timeline Graphic

    To celebrate my client's 20th anniversary as an industry-leading health portal, I wrote copy and designed the concept for a graphic timeline highlighting key program milestones and achievements. The graphic was included in a promotional toolkit distributed across the Veterans Health Administration.

    View "20 Years of My HealtheVet" graphic
  • Explore where an education at North Park can take you.

    Marketing Mailer

    To capture the interest of prospective college students, I designed this mailer to unfold like a map, offering an “at a glance” view of their journey ahead.

    Explore "An Education at North Park"

Web Pages

  • Four image panel: a football field aerial view, women playing basketball in a gym, dance team performing with pompoms, and a group of people in casual gym clothes kneeling in front of a volleyball net.

    Landing Page for Prospective Student Athletes

    To improve the user experience for North Park University’s prospective students, I developed a series of landing pages, each designed to give its audience a personalized introduction to the school.

    Visit Landing Page
  • Two women browse the shelves of a bookstore.

    Academic Program Page

    A university’s primary product is the education it offers. I revamped North Park’s academic program pages to highlight the dynamic learning experience while providing easy navigation to important admissions information.

    Visit Program Page
  • Peaches hanging on sunlit branches

    NC State Research Stations

    NC State University partners with the North Carolina Department of Agriculture to operate 18 research stations across the state. It was important to show the breadth of work being conducted at each station.

    Visit Research Station

Cross-platform Communications

In honor of North Park University’s 130th anniversary, I developed a communications plan that would draw together our faculty, students, alumni, and friends to celebrate. Below are samples of how I utilized our website, social media, and email to share 130 stories of North Park’s rich history and thriving community.

Kickoff video introduces the 130 Stories series

 

2–3 stories posted on social platforms weekly

 

Each story cross-posted on university website

 

1/3 of stories produced as video

Weekly email newsletter reaches audiences who may not be on social, and directs them to the website